This event has ended.
AMMO+ Day 2026 ran from Thursday, September 17 through Monday, September 21, 2026. The sale ended Monday at 11:59 PM ET.
Each day had its own headline deals:
- Thursday, 9/17: Opening day deals
- Friday, 9/18: Handgun Day
- Saturday, 9/19: Rifle Day
- Sunday, 9/20: Shotgun & Rimfire Day
- Monday, 9/21: Last Call
Sale prices were open to everyone. AMMO+ members got an extra 10–18% off on top of the sale price, depending on the product. The deepest cuts ran to about 50% off.
AMMO+ membership was half price during the sale: $49.99 for the year instead of $99.99.
